Casting Call

[ Empowered to Nourish: Breastfeeding Awareness Campaign ] 

Share Your Breastfeeding Journey with Us!

Hey there, amazing mamas!

In honour of World Breastfeeding Week 2024, we're launching "Empowered to Nourish," a heartfelt campaign to celebrate and shed light on the real stories behind breastfeeding. We know that every breastfeeding journey is unique, filled with joys, challenges, and everything in between. We want to hear your story and share it with the world!

Here’s How You Can Be Part of This:

Who Can Join: Any mum who is currently breastfeeding and wants to share her personal story.

How to Get Involved:

  1. Apply Online: Fill out our application form below to tell us your breastfeeding story and upload a picture of yourself & your baby.
  2. Timeline: Submissions are open from 7 June to 21 June, till 11.59PM.

What Happens Next:

  • Shortlisting: We'll review all the entries and select 3-5 mums whose stories resonate the most. You'll hear back from us by 30 June.
  • Interviews & Photoshoot: If you're shortlisted, we’ll send you some interview questions to answer. Then, we’ll invite you to a fun, relaxed interview and photoshoot at Love By Wander’s studio (actual date TBA- week of 15 July)
  • Behind the Scenes: We’ll capture some behind-the-scenes moments to showcase your story authentically.

Creating Your Story:

  • Editing: Our team will craft beautiful, heartfelt photos and interview reels for each mum.
  • Social Media: We’ll share your story and photo on our social media. Voting will take place on our Instagram account, where people will like their favourite posts to vote.

Get Your Community Involved:

  • Share Your Story: Once your post is live, share it with your friends and family. Encourage them to like your photo and story on our Instagram account.
  • Voting Period: Voting will be open from 30 July to 7 August, during World Breastfeeding Week. Every like counts!


The mum with the most likes/votes will win an exciting grand prize!

  • Grand Prize:

    • Wonderbewbz: 1.5L Complimentary Freeze-Dried Breast Milk service worth $188 + $50 gift voucher for your next order
    • M&G Aesthetics: Complimentary Mom Posture treatment (45min) worth $290
    • A Mighty Mum: $100 store credits
    • Playand: $100 store credits
    • Love By Wander$50 off Intimate Package (Associate/Senior/Director) with complimentary Canvas Print (40x50cm size) + 2 edited campaign photos
  • Participating Prizes: (for other shortlisted interviewees)

    • Wonderbewbz: $50 gift voucher
    • M&G Aesthetics: $150 service voucher + $50 e-store voucher (min $100 spending)
    • A Mighty Mum: $50 store credits
    • Playand$50 store credits
    • Love By Wander$20 off Intimate Package (Associate/Senior/Director) + 2 edited campaign photos + $20 Referral Discount/Booking*) *T&Cs apply.

Why Join Us?

By sharing your story, you’re helping to empower and support other breastfeeding mums. Your experiences—the good, the bad, and everything in between—can inspire and provide comfort to so many others.

Ready to Share Your Story?

We can’t wait to hear from you! Simple fill up the form below to register and share your breastfeeding journey with us.

Thank you for being part of this beautiful community and helping us raise awareness and support for breastfeeding mums everywhere.

With love, The Empowered to Nourish Team


For any questions or more information, please reach out to us at

Empowered to Nourish – Your Story Matters.