Our story

The moment everything changed.

I'll never forget what I saw in my son's diaper. He was dehydrated, and my milk supply wasn't enough to keep him fed. That moment, more than any book or class I'd taken, is the reason Wonderbewbz exists today.

The moment everything changed.
Me and my son, our very first customer
How it began

How one mum's mission became Wonderbewbz.

  1. 01
    YEAR 2022

    I didn't have an oversupply.

    My initial pumping session gave me 20ml combined after 45 minutes.

    Before I became a mum, I told myself I'd give breastfeeding everything I had. I read the info, joined the groups and did all the prep work. I really thought I was ready. 

    Then my son arrived, and things didn't go the way I'd planned. My supply was never strong. I pumped every two hours, power pumped, took lecithin and tried almost everything anyone told me to try. 

    My supply never quite made it from all the stress I gave myself. So we combi-fed with one formula feed daily. That means every drop meant alot, alot more.

  2. 02
    YEAR 2022

    Saving it was hard.

    I never knew that keeping it usable was harder.

    Every bag I managed to save came from hours of pumping and supplement after supplement. One day, I thawed a bag I'd been saving for weeks. My son took one sip and turned away. 

    The smell had changed. I ended up watching it go down the sink, and realised half my stash had already gone the same way. 

    Supply strugglesHigh lipaseMental load
  3. 03
    YEAR 2023

    My son was our first customer.

    I researched for a year. Watching milk I'd worked so hard for get poured down the sink pushed me to turn my research into something real. 

    I put my entire life savings in and even took a loan. Shipped the machines from the US, done everything from scratch, and ran countless trials before I was confident enough to freeze dry my own milk.

    Only once the answer was yes, again and again, did Wonderbewbz become something other families could use too.

    See inside our Milk Room →

    My son was our first customer.
  4. 04
    Today

    A small seed of hope.

    What started with one dehydrated baby has become a small seed of hope for breastfeeding mums across Singapore. 

    Every bag that comes to us gets the same care I gave my own.

    Today, we have advisors and research institutes coming together to help us champion this category forward.

    A small seed of hope.
What we stand for

Every batch gets our HEART.

Guiding how we handle milk, communicate with families and make decisions every day.

H

Honour every drop

Every drop is a mum's effort and trust, so we treat it that way.

E

Empathy first

Every family is carrying a different journey. We lead with understanding.

A

Accountability

We own our actions, our communication and our decisions.

R

Raise the standard

When trust and safety are involved, we never settle.

T

Together we care

One team, sharing responsibility for every batch you trust us with.

A note from me

We're just getting started.

Our goal was never just to help families preserve milk today. 

We want to help build something bigger: stronger safety standards, wider access and real innovation, so more families can benefit down the road. 

Mothers deserve more support, more choices and less pressure on their feeding journey. And every baby deserves the chance to get the most out of one of nature's best sources of nutrition. 

If you've just found us, welcome. Take what you need, and stay as long as you like. Thank you for being part of the story.

Love,JoleneFounder & mother of one
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As featured on
  • CNA
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  • The Business Times
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